Global Connected Agriculture Market: Overview
Connected agricultural marketing is contingent to swathe the services which are involved in improving an agricultural production from the farm to the customer. It is also the preparation, systematizing, directing and managing of agricultural production in such a way so as to meet the requirements of the farmer, manufacturer, and purchaser. Various consistent activities are occupied in doing this; for instance, transport, grading, growing and harvesting, distribution, planning production, packing and packaging, storage, and food processing, sale and advertising.
Considering to the development of agricultural marketing, mainly in rising countries, is inclined to focus on several areas, particularly on infrastructure expansion; information prerequisite; formal training of farmers and dealers in selling and post-harvest concerns; and support to expansion of an suitable policy surroundings. The term includes the complete array of supply chain operations. On the other hand, its main function is to assist these services, by giving that proficient and well-informed information, thus connecting the additional operations into an incorporated service with besieged products.
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Global Connected Agriculture Market: Growth Factors
The growing demand for connected agriculture market driven solutions to enhance farmer’s returns is improving the growth of the market. Therefore, several telecom service providers are also seen concentrating more on the global connected agriculture market to provide concurrent information to the end-customers. On the other hand, lack of knowledge about the compensation of connected agriculture particularly in growing nations has limited the market development. However, the mobile-based payment service suppliers are letting the farmers to outline their expense real-time which has created many opportunities. The growth of the connected agriculture industry by improving farmer’s potential to conduct economic transactions without difficulty in countryside areas and simple access to agricultural data, is believed to develop globally.
Global Connected Agriculture Market: Segmentation
On the basis of solutions, the market of connected agriculture is further segmented as network management, agriculture asset management, supervisory control and data acquisition, logistic and supply chain management, smart water management and others.
The others segment includes mobility solution, connectivity solutions, and quality assurance solutions.
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Based on application, connected agriculture market is segmented as precision agriculture, livestock monitoring, fish farming, smart greenhouse, and other. The concept of precision agriculture is based on crop and soil observing, image capturing through UAVs or drones and responding it to the operator.
The others segment includes indoor farming, horticulture, and dairy management among others. In the application segment, livestock monitoring is the fastest growing segment, growing at an influential rate.
Global Connected Agriculture Market: Regional Analysis
Geographically, the connected agriculture market is categorized as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Asia Pacific is the fastest growing region in the global connected agriculture market. North America held the largest market share in the market for connected agriculture.
Global Connected Agriculture Market: Competitive players
The key players in the global connected agriculture market are Deere & Co., Raven Industries, Inc., Trimble Navigation Ltd., AGCO Corporation, AgJuction Inc., AG Leader Technology, Iteris Inc., SST Development Group, Inc., Hexagon AB, and TeeJet Technologies.
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