Microorganisms which when consumed or added in the food items that provide health benefits are known as probiotics. They play an important role in improving the digesting health of a person. Probiotics enhance immunity system by improving nutrition absorption capacity. A good amount of probiotics can be consumed in the diet by eating fresh foods that are grown in soil, and by fermenting food items by storing them for a longer time period. Nowadays, due to changing lifestyles and increasing use of refrigerated food, there is a lack of probiotics in the diet.

Probiotic food items such as kombucha, kefir, nato, and kvass help to fill this gap of insufficiency. Rising awareness of people regarding their health is the major factor boosting the demand for probiotic food items around the globe. In addition, the manufacturers introducing these items in the form of biscuits and chocolates also impacts the growth of the global probiotics market in a positive way. In addition, people opting for dietary supplements over regular food, especially in Western countries are also fostering the growth of the probiotic market.

The global probiotics market is segmented on the basis of application and end use. On the basis of application, the market is segmented as animal feed, functional food and beverages, and diary supplements. This can be further sub-segmented as fermented meat, cereals, bakery items, fish oil, and others. On the basis of end-use, the market is segmented as human probiotics and animal probiotics. The human probiotics segment is witnessing high demand as compared to animal probiotics segment. In addition, the increasing incidences of animal diseases are making people give equal importance to animal probiotics. Animal probiotics segment is anticipated to witness considerable growth owing to the increasing consumption of meat globally. Geographically, the global probiotic market is segmented as the United States, China, Europe, Africa, the Middle East, Asia, and Latin America.

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Asia-Pacific is the leading market for probiotics owning to the factors such as growing population, health measurements taken by governments, increasing health awareness, and rising disposal income. In addition, the new generation of young people in this region is demanding more healthy and nutrients-rich products. North America is also anticipated to witness considerable growth in the near future. Health issues such as diabetes, obesity, and digestion issues are making people take into consideration their food intake and opt for the better diet as a part of their lifestyle.

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