Global Optical Brighteners Market: Overview

Optical brighteners are also known as fluorescent whitening agents or optical brightening agents. They are chemical compounds which absorb light in the ultraviolet region of the electromagnetic spectrum; with the help of fluorescence, they re-emit light in the blue region. Optical brighteners are added to improve the appearance of paper and fabric by the whitening effect. Optical brighteners are normally used in laundry detergents to enhance clothes appearance. They are also used in high brightness papers and cosmetics. Few modern eye and face powders contain optical brightener microspheres which help in brightening dark areas of the skin.

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Global Optical Brighteners Market: Growth Factors

Increasing demand of optical brighteners from the cosmetic industry has boosted the global optical brightener’s market growth. They are used to brighten the dark skin areas such as dark circles around the eyes. Many paper industries use optical brightener’s to improve the brightness of the paper thus increasing the demand. The optical brightener is also used to enhance the appearance of the fabrics. It is used as an additive in certain polyols, such as polyethylene glycol, to increase blue light emissions thus fostering the market growth. However, stringent regulations are imposed by the government and declining paper industry may hamper the global optical brightener’s market growth to some extent.

Global Optical Brighteners Market: Segmentation

The global optical brighteners market is categorized based on the application, chemical, and geography. The application segment is segregated into paper, ceramics, textile, cosmetics, detergents, plastics, and others. The textile industry is one of the most prominent consumers of the optical brighteners. Based on chemicals, the global market is classified into cinnamic acid, coumarin, dicarboxylic acid, stilbene, diphenylpyrazoline, and others. The geographical representation of the market is given by North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Global Optical Brighteners Market: Regional Analysis

The European market is expected to grow at a significant rate; Italy, Germany, and France are witnessing a positive outlook in the optical brighteners industry owing to the growth of the cosmetic industry. The penetration of the optical brighteners in personal care products such as shampoos, soaps, and others has triggered the demand of optical brighteners in the European market. Growth and development of the textile industry in the emerging economies such as China and India are expected to drive the global optical brighteners market. Over the period, this growth is anticipated to continue and the consumption of optical brighteners in the Asia Pacific region will gradually increase. Exponential growth in the population, rising disposable income, and drastic change in weather conditions have encouraged demand for skin care and sun care products thus increasing its demand in Asia-Pacific region. Growing demand for soap and other beauty products in Saudi Arabia, India, the US, and China influence the growth of optical brightener’s market.

Global Optical Brighteners Market: Competitive Players

Key participants operating in the global optical brighteners market include 3V Incorporation, Tech Fong Min International Co., Ltd., Huntsman International LLC., Aron Universal Limited, RPM International Inc., Deepak Nitrite Limited, Archroma, BASF SE, and Keystone Inc.

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