Swimwear or beachwear is an outfit designed for the people engaged in a water-based activity or water sports such as swimming, surfing, water skiing, or other activities such as sunbathing. There is a wide variety of modern and trendy swimsuits available in the market which varies in size as well as quality. Swimsuits can also be worn as an undergarment in specific sports. In a similarly way, beachwear is the apparels used for wearing at the beach, particularly metropolitan beach. It is a subtype of swimwear based outfits.
The global swimwear and beachwear market is majorly segmented into three types on the basis of end-users, namely, men’s wear, women’s wear, and kids wear. Based on the product type, the global market is segmented as casual clothing, men’s swimwear, beach wear, swim trunks, rash guards, wet suits, racing suits, briefs, board shots, and speedos. Ladies prefer outfits such as one piece, bikinis, or thongs. UV protected swimwear’s are used for protecting the body from direct heat from the sunlight as well as thermal swimwear keeps the body warm under certain climatic conditions. The industry also caters its accessories such as swim goggles, swim paddles, kick board, swim caps etc.
Designers have created multiple product options due to which men have become more conscious about their looks. Expansion of beauty and spa industries and increased demand for specialty swimwear by women are also boosting the swimwear and beachwear market growth to some extent. The demand of swimwear such as shorts and boards shots have increased significantly owing to the advertisement of sports brands and availability of a wide range of fashionable options. Increasing participation in water features and popularity of beachwear accessories are some of the factors influencing the growth of the global market. However, fashion brands are becoming more active related to sportswear. Hence, rising integration of fashion into swimwear has created a center of attraction for customers, specifically from the new generation. These are some major trends which are leading a strong growth of swimwear and beachwear market.
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Europe and the United states are anticipated to be the largest players in the global swimwear and beachwear market. In addition, Asian countries such as China are expected to experience rapid growth in the near future. However, few factors such as social, religious, and cultural protocols in some parts around the globe may hinder the overall market growth of swimwear and beachwear market in future.
Major players operating in the global swimwear and beachwear market include Arena Italia S.p.A, American Apparel, Inc., Diana Sport, Jantzen, Inc., Eveden Group, La Perla Group, O’Neill, Inc., and NOZONE Clothing Limited. Other key players influencing the global market are PARAH S.p.A, Speedo International Ltd., Pentland Group PLC, Perry Ellis International Inc., Quiksilver, Seafolly, Seaspray Swimwear, TYR Sport, Tefron, and PVH Corp.