Global Printed Tape Market in Packaging: Overview

Printed packaging tape reflects the brand name and logo of the company to easily identify desired products. These tapes are used to promote the product in order to enhance the revenue of the company. It can be achieved through promotional activities such as personal selling, merchandising, exhibitions, sales promotion, and others. Printed tape packaging is an appropriate option for stock handling and instant recognition of the wanted product. These tapes ensure easy product differentiation and acquire high marketing potential. For example, inkjet printing technology is widely impacting packaging print production. It has opened up new opportunities for service providers at efficient costs for a varied range of applications.

Global Printed Tape Market in Packaging: Growth Factors

Widely accepted printed tape packaging by various companies is the major driving factor for the printed tape market in packaging. Growing technological advancement is expected to boost the printed tape market in packaging in the coming years. Moreover, escalating demand for innovative printing tape packaging is anticipated to enhance the global market in the near future. Industrial growth in printed tape packaging also positively impacts the global market growth. Conversely, higher cost and evaporation of ink may hinder the market growth to some extent in future.

Global Printed Tape Market in Packaging: Segmentation

The global printed tape market in packaging is segmented on the basis of printing ink as solvent-based ink, UV-curable ink, water-based ink, and others. Of which, the water-based printing ink is the dominating segment in the printed tape market in packaging and is anticipated to grab the highest market chunk. Based on application, the global market is divided into consumer goods, food & beverages, chemicals, and others. Of which, food & beverages is the leading application segment in the global market. On the basis of material, the global market is fragmented as polyvinyl chloride, polypropylene, polyamide, polyethylene, and others. Based on product type, the global printed tape market is categorized as natural rubber carton sealing, hot melt carton sealing, acrylic carton sealing type, and others.

Global Printed Tape Market in Packaging: Regional Analysis

North America is the leading consumer for printed tape market in packaging mainly owing to the high adoption of printed tape. In addition, improved financial status and changing lifestyle boost the global market in a positive way. Asia Pacific is anticipated to witness high growth in printed tape market in packaging due to rising awareness and environmental concerns. Whereas, developing countries such as India and China have varied tastes for food, beverages, and other consumer products, which is expected to high demand in near future. Europe is an emerging market for printed tape market in packaging owing to rising disposal income which results in rapid growth of packaging tape market.

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Global Printed Tape Market in Packaging: Competitive Players

Some of the key players dominating the global printed tape market in packaging include MACtac, Tesa, Henkel, Evans Adhesive, Nitto Denko, Lintec, Bostik, Dow Corning, Intertape Polymer, Franklin International, Avery, 3M, and Dennison. Other key players influencing the global market are H.B. Fuller, Advance Tapes International, LORD, Adhesives Research, and Lohmann.