Proteins are vital nutrients for the human body to execute the motar function. Protein is a large biomolecule consisting of one or more chain of amino acids. Whey protein is one of the essential proteins found in milk. Whey contains all the soluble ingredients found in milk, such as lactose, minerals, and lactalbumin. Whey protein is the most proficient way to add proteins in your diet without fat or high calories. Whey protein typically contains approximately 80-90% protein compared to lean red meat which has approximately 20% protein. Whey protein improves muscle mass, supports in fat burning, boosts the immune system and improves insulin sensitivity. In addition, whey also boosts production of glutathione, the body’s popular antioxidant.
According to the report, the global whey protein market accounted for USD 8.2 billion in 2015 and is expected to reach USD 12.4 by 2021, growing at a CAGR of around 7.2% between 2015 and 2021.
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The market growth of global whey protein has been accelerated by rising awareness related to the benefits provides by protein. Moreover, whey protein prescribed by a physician for protein deficient patient for improving the nutritional value of daily diet can be used as a precursor for propelling the growth of whey protein market. Furthermore, its wide application in nutrition and healthcare industry for building body mass is expected to fuel the growth of global whey protein market. However, the high cost of whey protein coupled with less production can restrict the growth of whey protein market. In addition, additional certificates and regulatory guidelines required for marketing of whey protein are also considered as a restraining factor for curbing the growth of the market. Nonetheless, various nutrition segments like sports nutrition, nutritional supplements for pets are expected to serve as a major opportunity for upcoming growth of whey protein market.
The report covers forecast and analysis of the whey protein market on a global and regional level. The study provides historic data of 2015 along with a forecast from 2016 to 2021 based on revenue (USD Million). To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the whey protein market has also been included in the study. The report also analyzes several driving and restraining factors and their impact on the market during the forecast period. The study encompasses a market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate, and general attractiveness.
The report provides detailed segmentation on whey proteins and its market segmented into type, application, and region.
Geographically, the market of whey protein has been segmented into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Demand has been analyzed and forecasts based on the current trends of the market. Global whey protein market was dominated by Europe in 2015 due to increase in geriatric population in this region which serves as a major driving factor for the Europe market. The European market is considered as a wealthiest whey protein market followed by North America. Asia-Pacific is the fastest growing market, owing to its population and booming industrial sector. Growing concern of whey protein benefits in South Asian countries particularly in emerging economy like India and China is expected to fuel growth in this region.
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Major Market Players:
Key market players of whey protein market include American Dairy Products Institute, Arla Foods, Agropur MSI, DMK Group, Glanbia Plc and Westland Milk Products.