The master data is a data which is required to run the operations of a specific business or business unit. Running the business and analyzing results with accurate and consistent data is necessary to operate the business efficiently and being successful. Master data may include customers, vendors, employees and products, but can differ by dissimilar industries and even different companies within the same industry. Master data management (MDM) is the set of tools and processes used by an organization to manage their nontransactional data.

The growth of global master data management market has been attributed to increasing need for compliance and verification. Rising demands for operational excellence and data quality, increase in spending on IT infrastructure by enterprises, the requirement for centrally managed data are the major factor favoring the master data management market. However, ongoing data ownership concerns are expected to have the adverse impact on master data management market. Nonetheless, the advent of technologies such as big data and BI business intelligence with the cloud is likely to open new growth opportunities for master data management market in near future.

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The report covers forecast and analysis for the master data management market on a global and regional level. The study provides historic data of 2015 along with a forecast from 2016 to 2021 based on revenue (USD million). The study also covers Porter’s Five Forces model, which offers an insights view and intensity of competition within the market. The report also analyzes several driving and restraining factors and their impact on the market during the forecast period. The study encompasses a market attractiveness analysis, wherein components, solutions and industry segments are benchmarked based on their market size, growth rate, and general attractiveness.

The study provides a decisive view of the master data management market on the basis of components, solutions, and industry segments. In terms of component, the market segmented into software and services. The software further classified under on-premises and cloud while service segment further classified under consulting, system integration and operation & maintenance. On the basis of service segment the market categorized under product data solution, customer data solution, and multi-domain MDM solution. On the basis of industry, the market has been segmented into banking, finance & insurance, IT & telecommunication, energy & utility, healthcare, government, manufacturing, retail, and others.

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Major regional segments analyzed in this study include North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The master data management market was dominated by North America & Europe. Asia Pacific is anticipated as a fastest growing region due to increase in spend on IT infrastructure by enterprises in this region.

Key players profiled in the report include SAP AG, Orchestra Networks, Teradata Corporation, Oracle Corporation, IBM Corporation, Tibco Software, Inc., Informatica and SAS Institute, Inc.

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